Industry News, Printers News

Neodif Brings Noble Rey Beer to French Market in Partnership with Crown

Develops designs that would appeal to consumers on-shelf and provide true differentiation from the competition.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Craft beer in France is taking off in a big way. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016, and this is set to continue as French consumers increasingly seek a wider selection of beers from around the world.   As a result, enterprising retailers have taken up the challenge of meeting this demand. One example is Neodif, a French beverage retailer based near Nantes that specializes in foreign beer distribution. The owner developed a relat...

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